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The Byte press room.

Story angles, brand assets, and a real person at the other end of the email.

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Story angles journalists keep finding

HERITAGE The shop that took Apple's first order

Paul Terrell's 1976 order for 50 Apple 1s is one of the founding myths of personal computing. Byte is the same name, now a UK shop.

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COMEBACK PC World owned the brand for over two decades

A childhood visit in 1993 → buying the dormant brand back from PC World Dixons in 2025 → reopening on Warwick Road.

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REFURB Refurb-only Apple is a viable indie model

Standing up to John Lewis and Apple Store using one shop, refurbished stock, and a lifetime warranty.

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Latest news

22 May 2026
ANNIVERSARY50 YEARS
Byte marks 50 years — back on the UK high street

Half a century after Paul Terrell opened The Byte Shop in Mountain View, Byte celebrates with in-store events at Solihull through June.

06 May 2026
APPLE IRP
Byte joins Apple's Independent Repair Provider programme

Genuine Apple parts and certified training available at the Solihull workshop — same-day fixes for in-warranty iPhones.

24 Apr 2026
LOCAL
Solihull Chamber Independent Retailer Shortlist

Byte shortlisted alongside three other Warwick Road independents. Winners announced 12 July.

08 Apr 2026
EDUCATION
Free Byte Kids workshops launch on Saturdays

Two-hour intro-to-tech sessions for ages 9–14 in the back of the store. Inspired by the 1993 Byte Kids section.

20 Mar 2026
SUSTAINABILITY
All Byte packaging now plastic-free

Switched to FSC-certified moulded pulp and paper tape — verified by supplier audit.